Brand Story

We are Mude Active.

Born from the early mornings and late nights where growth lives—not in the wins, but in the grind. Inspired by the raw, unfiltered beauty of boxing and movement, Mude Active is more than gear. It’s a mindset.

We started with one thing: wraps. Simple, essential, no ego. Just like the sport. Because everyone steps into the ring for a reason—ours is to build a community where you belong, whether you’re a first-timer or a fighter.

Mude is about showing up, not showing off. Every wrap, every session, every hit is a reminder: it’s not about being the best. It’s about being better than yesterday.

Mude Active was founded in Auckland, New Zealand with a focus on community, commitment, and real progress. We’re shaped by the mindset of local fighters — and built for anyone ready to put in the work.

Brand Vision

To create a global community of boxers and everyday fighters who find strength in showing up—for the sport, for themselves, and for each other.

Brand Values

Consistency Over Perfection
Show up. That’s what counts.

Community Over Competition
We rise together.

Effort Over Ego
It’s about growth, not status.

Raw, Real, Resilient
No filters. Just truth and sweat.

Movement as Mindset
Mude isn’t just a product—it’s how we live.

Brand Mission

To equip and empower people through quality boxing gear and a culture of discipline, connection, and personal progress—no matter where they start.

Our first customer

Every fighter starts somewhere. This was ours.
Thanks for being part of the Mude Dave.